Greater Pittsburgh Newspaper Network
Greater Pittsburgh Newspaper Network
Reaching 10 western Pennsylvania counties

Why

Preprint?

We offer a one-stop preprint (a.k.a Free Standing Inserts) distribution service. Instead of dealing with multiple companies and representatives to reach the areas covered by the GPNN, you’ll deal with just one rep. That means there’s also only one purchase order, production schedule, invoice, etc*. With us, you’ll also get:

  • Marketing analytics by our local experts to help you strategically optimize preprint distribution, with better targeting by day, ZIP Code and/or demographics
  • Unduplicated reach (less than 8% duplication)
  • One blended distribution rate
  • Your preprint will cost substantially less to distribute than to mail
  • You can readily target minority markets—e.g., Latin, African-American, Asian—by segmenting your distribution accordingly
  • You can use the same preprint more than once, if it’s not time-sensitive, by printing enough copies and distributing them on different dates
  • More delivery options: Mid-week TMC (Total Market Coverage) and/or weekend coverage
  • A shorter lead time—days, not weeks
  • More flexibility, more options—dailies, weeklies, community papers, etc.

*Single point of execution through MANSI Media, a division of the Pennsylvania Newspaper Association.